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Liang XuanLive to discover November 12 我们无法用自己的购买习惯来改变世界卫报登了一篇非常有趣的文章,关注环保、绿色产品的人可以看一下。
小的行动让人们忽视大的行动,并继续宣称自己对环境很负责。当我们在自认为从细微之处身体力行维护环保的时候,却常常忽视了更大尺度上我们实际上在破坏环境。
George Monbiot
“纵容效应”:研究者发现,当消费者购买了环保商品之后,他们将建立起一种道德凭据,从而纵容接下来不好的行为。摄影:Martin Godwin
有多少次你曾经听过这个论点,微小的环保行为能够带动更大的行动?
我已经听过相似的论调不下数百遍:那些本身甚至不能很好发挥其作用的习惯也是有用的,因为它们鼓励人们以环保人士自居,继而用更严格的标准要求自己。
一位绿色能源专家有一次试图说服我,尽管屋顶微型风力发电机没有什么实际效用,甚至在许多情况下消耗的电能比产生的还多,但这项技术仍然值得推广,因为它促使人们开始重视自己的温室气体排放。这有点像禁毒运动家们使用的口号:从简单的目标做起,直到征服困难的目标。
然而我始终不相信这种论调。在我的经验里,人们正是因为在面临困难的目标时无法成功,才转而向简单的目标投降。考虑一下这种情况,某些人每年坐飞机度假六次,他们却很可能说这样的话:我用的每一样东西都循环使用,我重复利用我的塑料袋,所以我很环保。
几年前我的一位朋友给我看了当地报纸的一份剪报:一对夫妇在乐购回收电子产品的活动中收集了数量巨大的回收凭证,从而获得了去加勒比海度假的机票。
事实上,这些飞行中产生的温室气体远远超过了成百上千次回收利用所节约的。然而,这些细小的行为使人们忽略了更大行为的意义,并始终相信他们是对环境负责的。
作为一个愤世嫉俗的老家伙,我始终对那些鼓吹消费者民主的冠冕堂皇的论调深表怀疑:他们宣称我们能通过改变自己的购买习惯来改变这个世界。这个说法里有几个问题:
我并不是说我们不应该购买那些对环境影响最小的产品:你应该这样做。我也更不是说伦理消费是无用的。如果我们购买公平贸易的商品,那么生产销售它的人们的生活就能显著地改善;经过严格认证的商品——如林业管理委员会认证的木材或是海洋管理委员会认证的鱼类产品——显然比其他同类产品造成的环境损害更小。但是这些细小的决定常常使我们高估了自己的整体表现。
因此,我丝毫不觉得惊讶,当看到这周的《自然》杂志发表了一篇论文指出,购买环保商品会使你比正常情况下表现的更自私。多伦多大学的心理学家对与参与试验的学生进行了一系列巧妙的实验。首先学生们将要购买一篮商品;他们可以在环保商品和传统商品中自由选择。然后他们将参与一个游戏,其中他们被要求在自己与其他人之间分配钱财。与购买传统商品的学生相比,那些购买了环保商品的学生分给别人的钱更少。
研究者把这称做“纵容效应”。购买环保商品能够为消费者提供一种道德凭据,从而纵容接下来不好的行为:你把自己看的越高尚,却越是有可能把钱藏起来而不愿意分给其他人。
之后研究者又请了另一批学生,给了他们相同的购物选择,然后让他们参与另一个游戏。在这个游戏中,学生们通过描述电脑屏幕上圆点的分布情况来赚钱。如果屏幕右边的圆点比左边多,那么他们就能挣更多的钱。最后他们将从一个信封中数出他们所挣的钱。
研究者发现,购买环保商品有着极强的纵容效应,使这些人倾向于说谎,欺骗甚至偷窃:他们在自己的想法中建立了如此之强的道德凭据以至于足以为之后所做的一切开脱。《自然》杂志上的这份报告使用了“道德补偿”这个术语,我觉得很贴切。
归根到底,也许罪恶感是个好东西。活动家们常常被告知,使人们陷入罪恶感中往往适得其反:相反我们应该让他们觉得自己是更好的人。然而以上的结果显示这种想法可能不一定正确,而这些结果也同时对人类的本性提出了引人入胜的洞察。这么看来,也许原罪--那老旧残酷的基督教观念,也并不是什么坏主意。 September 22 China and India expected to seize initiative at New York climate talks![]() The exterior of the United Nations headquarters in New York where climate talks will take place ahead of the summit in Copenhagen. Photograph: Michael Crabtree China and India appeared poised for bold new action on climate changeahead of a major UN summit tomorrow, in moves that will significantly increase pressure on President Barack Obama to deliver cuts in US emissions. The UN climate chief, Yvo de Boer, said today that he expects China's president, Hu Jintao, to announce a series of new measures tomorrow that would put the country well ahead of America in dealing with climate change. Meanwhile, India's environment minister, Jairam Ramesh, told the Guardian his government planned to make "aggressive" cuts in India's emissions. The Chinese and Indian measures — if fully realised — could represent a breakthrough in bringing them into a global climate change deal at a UN summit in Copenhagen in December. Almost all observers say the Copenhagen talks are danderously stalled.. "This suite of policies will take China to be a world leader on addressing climate change, and it will be quite ironic to hear that expressed tomorrow in a country (the United States) that is firmly convinced that China is doing nothing to address climate change," De Boer said. China, India and other developing countries between them will account for more than two-thirds of the world's emissions by 2020, but they argue they cannot sacrifice economic growth and poverty relief to reducingcarbon emissions, especially if the industrialised world does not take decisive action on its own emissions. But China and India now appear to be demonstrating a new willingness to act — even in the absence of a firm commitment from America, where Obama is struggling to deliver on a promise of an economy-wide plan to cut greenhouse gas emissions. In an interview with the Guardian, India's environment minister, Jairam Ramesh, sketched out a series of measures he said would go some distance to cutting India's emissions, so-called mitigation measures. "India is going to aggressively take on voluntary mitigration outcomes," he said. "We are now going to go for domestic legislation [which] will enshrine some targets." These include a mandatory fuel efficiency target which would come into effect in 2011; a more energy efficient building code which would come into effect in 2012; and an increase in electricity produced from renewable sources to 20% by 2020. The government was also stepping up efforts to stop deforestation, raising its target for tree cover to 15% by 2020. He said these measures and others were designed to reduce India's energy intensity by a further 5 to 10%. "What India is going to do is to set a target date which is 2020 and introduce a quantitative outcome which is an implicit mitigation target — not explicit target. We will enshrine that into law so that there is a degree of credibility." However, Ramesh said India would not compromise on its ambitions of achieving 8% economic growth a year. The plans could also fall hostage to India's political scene, where there are sensitivities at being seen to be giving in to pressure from the developed world. Ed Miliband, the climate change secretary, said that recent moves by India, China and other developing nations had improved the chances of a comprehensive global warming deal at Copenhagen. But, writing in tomorrow's Guardian, he warned that a new kind of diplomacy was needed: "We must be in this together rather than looking for who to blame. The fate of every nation on earth hangs on the outcome of Copenhagen. It is too important to play the cards close-to-your-chest poker games that marked diplomacy of the 20th century." Miliband also noted a new report from economist Lord Stern which showed that, even with the limited commitments so far, the world was within striking range of meeting 2020 targets for cutting emissions sufficiently to keep the earth from warming beyond 2C. Stern, in a speech at Columbia University later today , was expected to present a report showing the world was on course to reduce overall emissions from today's global total of 50 gigatonnes to 48 gigatonnes. That is not so far off the figure of 44 gigatonnes needed to avoid catastrophic global warming. Emissions, in the absence of the actions so far agreed, would rise to 65 gigatonnes by 2020. However, leaders of countries on the sharp end of climate change did not share Miliband's optimism. Bharrat Jagdeo, Guyana's president, told The Guardian he feared the deal now beginning to take shape could seriously weaken targets for reducing emissions compared to the targets demanded by scientists. That would be a calamity for Guyana, which loses some 10% of its GDP annually to flooding. Jagdeo said he was worried about what sort of funds would be established to help shield poor countries from the worst effects of climate change. "The negotiation process is not leading to the type of agreement that we want in Copenhagen," Jagdeo said. "We have basically farmed out the negotiations to technical people and most of them are at the limit of what we can agree to. What we need are leaders to break their silence and come up with new policies. " Ramesh also had reduced expectations for Copenhagen. He held out little hope of a broad agreement to cut emissions that will keep global warming within 2C, a view echoed in an influential report in China last week. Instead, in his view, there was only broad agreement on the need for a fund to protect poor countries from the worst ravages of climate change, a plan to help developing countries adopt new clean energy technology, and another programme — with funding from the industrialised world — to reduce deforestation in the developing world. " It's an easier option if you don't have to change your lifestyle, you don't have to cut emissions directly. All you have to do is put some money into a forest in India or Papua New Guinea or somewhere," Ramesh said. The UN is hoping to break through that pessimism by getting world leaders directly involved with climate change at the summit on Tuesday and beyond. The prime minister, Gordon Brown, has agreed to go to Copenhagen and is encouraging other leaders to attend the negotiations in the hopes of producing a stronger agreement. "This is too important to be left to the negotiators. Negotiators have their role but leaders are the people who are going to make this happen," said Miliband. We saved the economy; now for the worldWe saved the economy; now for the worldThere is a fault line between the developed and developing worlds over attitudes to carbon emissions THE UNITED Nations climate change conference in Copenhagen in December is sometimes described as a last chance to avert catastrophe on a global scale; and that is on the less extreme end of the debate. While it can be unhelpful to cast green issues always in terms of impending apocalypse, it is important to state how much rides on the success of the summit, especially since, as the Observer reports today, the prospects of a deal are receding. The Copenhagen conference is supposed to negotiate a replacement to the 1997 Kyoto Protocol, the landmark deal that first bound nations to cut greenhouse gas emissions. Its provisions start expiring in 2012. There is scientific consensus that Kyoto's successor should cut carbon emissions to the point that average temperatures do not rise by more than two degrees Celsius. Any more than that would risk ecological changes of devastating proportions. In practical terms, that means binding targets so that the rate of emissions stops growing immediately and starts falling by 2015. By 2050, say UN scientists, they should be cut by 80%. There are various obstacles in the negotiations, but the main one is a global fault line between developed and developing worlds. Countries with massive industrial potential still unfulfilled – mainly China and India – will not take moral instruction in eco-austerity from countries that have already industrialised and left a legacy of carbon in the atmosphere as a result. The industrialised countries, meanwhile, are reluctant to bind themselves to targets that do not also restrain countries they see as competitors. The theoretical framework for a compromise is broadly in place: the developed world must accept its responsibility for old pollution and make amends by subsidising low-carbon energy in the developing world. In exchange for redistribution of green technology from rich to poor, the developing world would accept significant emissions targets. Turning that framework into a treaty will be hard. But global leaders have shown in their response to the financial crisis that fear of catastrophe can galvanise co-ordinated and collective action. They ought to fear climate catastrophe and they are running out of time to act. |
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